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Tips, explanations, and examples on how to use topic tags for your business. If you are new to social media, you may want to know what a topic tag is. We see them everywhere: Twitter, Facebook, Instagram, Google+, Pinterest and even Tumblr. But what should they do? Why do they look so casual? Who should use them? No wonder all this looks very confusing!

That’s why I’ve summarized some tips to help you understand which topic tags and how to use them strategically in your business.

What is #Hashtags?

Basically, theme tags can help people find and share them. They are like organizational tools for social networks. They make it easier for people to find publications on specific topics, as long as they use the same subject tags they are looking for.

Hashtags is the place with a keyboard label symbol in front of a given word: #. If the subject tag and keyword are not separated by spaces, you can use one or more words. Once added to a social media post, you can search for and click on the tag statement.

For example, M&M has just launched a new pumpkin and spice candy. Starbucks also uses milk and milk to promote its pumpkins. If you enter Twitter in the search function and write a Pumpkin Spice theme tag, a list of these and other Pumpkin Spice publications is displayed.

Why use #Hashtags?

If used correctly and strategically, topic tags are a great way to increase business visibility. Here are some examples:

Knowing the popular theme tags in the industry and adding them to your posts can help you increase traffic to your blog or website.

Hashtag Search helps you find topics, monitor your competitors and discover great content.

Adding topic tags can help you, your business, your products and your brand understand you.

Promoting a specific topic tag for real-time events can win the community between attendees and followers.

Some people use theme tags just for fun or to explain. My favorite is #ChocolateIsSacred, I use it more than once!

Read the following strategic approach to using topic tags in your business.

When creating the theme tag for the first time

Twitter created the #hashtag function on June 1, 2009. All Twitter theme tags (words beginning with the # symbol) have become hyperlinks to discover more tweets related to this topic.

Soon, other social networks followed, such as Facebook, Pinterest, Google+, Tumblr and Instagram in 2013. Networks like Google+ and Instagram (curtidas no instagram) have adopted an avid tag, and Facebook is still slow to use this feature.

In fact, not long ago, I conducted an informal survey on the use of hashtags on Facebook, and many said they didn’t know what they were. In fact, the only person using the hashtag is a public relations officer or social network administrator.

But that doesn’t mean they shouldn’t be used… As you’ll see, there are many reasons to integrate them into your social media strategy.

Rules using #tags

Different platforms use different official and “unwritten” rules for the use of subject tags. Here are some things to note:

The situation in the sentence doesn’t matter, but you can use it to improve readability, such as: #SecretStarbucksMenu.

  • You cannot use special characters such as hyphens, asterisks, etc.
  • It is perfect to not receive spam with three or fewer tags. Use too much and can be considered a label for spam.
  • Prevent your Twitter or Instagram (curtidas no instagram) posts from being automatically sent to Facebook when you use a lot of hashtags. This is a true breakdown for people on Facebook.
  • Check the hashtag before using it. Existing topic tags can be used for other content that you don’t want to associate or draw attention to.

In addition to understanding the best keywords in your industry and optimizing your website content for inclusion in search engines, you can also use the hashtags to help you find social media.

It’s important to create a hashtag for:

The event you are celebrating. For example, the exhibition Vancouver National Pacific has just completed another year, during the entire Twitter event, they use the #TheFair tag, as shown in the following example.

The label of the famous person or big company mentioned in the article. For example, Elvis Presely hashtag has published hundreds of rock king publications.